Coverings 2017 National Tile Conference: Seeking Your Partnership!

An image of people gathering at Coverings' 2016 event.

I am incredibly excited to announce that LFID has been invited to participate in the Coverings 2017 Design Installation Showcase! Coverings is America's largest national tile and stone conference, hosting over 25,000 industry professionals throughout a four-day span. The 2017 conference will be in Orlando, FL, and our installation challenge is to design & build....wait for it....a tiny house!

The Installation Design Showcase is a unique event in which "NTCA Five Star contractors and leading designers will partner together and collaborate to showcase the synergy between beautiful design and exceptional installation. Each tiny house will highlight a different design aesthetic and feature tile and stone in a live installation."

(Quoted From Coverings' Website)

A sketch of a tiny house by Blue Tree Home.

Blue Tree Home, a FL based Tiny House Design-Build company, will be providing our house structure.

In partnership with tile manufacturer Florim USA and installer Welch Tile & Marble, our goal is to build a team of West Michigan businesses to collaborate in creating what we are calling The West Michigan House. We aim to leverage the exposure from the conference to draw attention to the build and design industries in West Michigan.

A photo of modern tile pieces from Florim USA.

Beautiful tile products from Florim USA.

An image of Florim USA's beautiful tile.

Another shot of Florim USA's tile.

This is an exciting opportunity for West Michigan businesses to make an appearance on the national design and tile scene. We anticipate the publication of several press releases, both locally and nationally, as well as other pre-show promotional pieces by the Coverings 2017 team. We also have several ideas in the works about ways to utilize The West Michigan House after the Coverings conference (more on that to come).

Coverings has also partnered with HGTV to get live video coverage of the entire process. The showcase will be streamed live in the Orlando area, as well as highlighted on one of the HGTV programs (yet to be announced).

We are incredibly honored to have the chance to participate in such a creative, collaborative project and we welcome your partnership in this exciting opportunity!

The West Michigan House Partner Benefits:

  • Exposure on live streamed video feed in Orlando area and later on HGTV

  • Exposure to over 25,000 industry professionals

  • Exposure in the national design and tile sphere

  • Logo recognition in email promotions to over 100,000 industry professionals

  • Logo recognition in the Official Show Directory

  • Logo recognition on the website and on signage at Coverings

  • Exposure in pre-show press releases

To find out how you can participate in The West Michigan House, please contact principal designer Lauren Figueroa at or at 248.672.5796.

Past Design Installation Showcase Examples from Coverings:

#tinyhouses #Coverings2017 #coveringsdesigninstallationshowcase #BlueTreeHome #WelchTileandMarble #FlorimUSA #TheGeorgiaPear #WestMichiganDesign #HGTV

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